Branding Heineken

One of the main issues in branding strategy that Heineken has to face is that an international brand needs to inspire but at the same time needs to remain. Welcome to the global website for Heineken International. We have over brands in more than 70 countries. Read about our global portfolio.

HEINEKEN COMPANY PROFILE

Welcome to the global website for Heineken International. Find information about our company, strategy, people and values here. Welcome to the global website for Heineken International. Find information about our company, history, brands, strategy and careers here.

HEINEKEN PRICING STRATEGY

In the year , revenues of Heineken brand one has to maintain an apt pricing strategy. Welcome to the global website for Heineken International. Find information about our company, strategy, people and values here.

HEINEKEN USA BRANDS

Welcome to the global website for Heineken International. We have over brands in more than 70 countries. Read about our global portfolio. Welcome to the global website for Heineken International. Our portfolio includes more than regional and local brands. Discover more.

HEINEKEN STORY

Back in a young entrepreneur named Gerard Heineken discovered a passion for brewing. So he purchased a piece of land in what is now the centre of Amsterdam, built a brewery and set about perfecting the recipe that would soon become Holland’s first ‘premium’ lager beer. HEINEKEN's rich history is a fabric that weaves through the company. It reaches across countries, across time, and includes historical events.

HEINEKEN INTERNATIONAL

Welcome to the global website for Heineken International. Find information about our company, history, brands, strategy and careers here. Our non-alcoholic lager is brewed with a unique recipe for a distinct balanced taste – and has only 69 calories per 33cl bottle. From its origins as a 19th-century local beer, brewed in Amsterdam, it has transformed into a global icon. Sold in more than countries, Heineken® is.


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