In its most basic definition, product breadth is the variety of product lines that a store offers. It is also known as product assortment width, merchandise breadth. Most brands and businesses sell an assortment of products or services. In this lesson, you will learn the difference between a product mix's.
The product line is the subset of the product mix. There are various product lines in a company but only one Product Mix. A product mix is the group of everything a company sells. However, the product line is a subset of the.
Definition of line filling: A business strategy that involves increasing the number of products in an existing product line to take advantage of marketplace gaps. A company can expand its product line in two ways: Line Filling and Line Stretching. Both of these product line decisions involve adding items.
As we began this chapter we discussed the merchandise management process. You might remember we discussed assortment planning as a key function of. In the retail industry, product breadth refers to the scope and variety of products that a store offers. A good selection of merchandise is key to attracting and.
Within any area of study, there will be both breadth and depth of learning, which As you begin to define how broad and detailed the student's knowledge is. Definition of breadth. 1: distance from side to side: width the height, breadth, and depth of each piece of furniture. 2: something of full width begin with a breadth.
A product line is vertical whereas a product range is horizontal. A product line is a family of products derived from the same ancestry. Say an. Small businesses can benefit from offering an array of products. These different products can target customers of varying ages, incomes and tastes. Two types of .